Sales and marketing

 No customers, no income, so make sure to have focus on a sale and marketing when starting a business.
a. Networking: In case one member of your family introduces you to the potential customer in advance,Way of networking, the customers may listen more carefully to you offer if he/she knows someone from your family so you should not misuse this trust
You need to search in your mind for all the people you have met in ur life, have u been a good friend or colleague to the ones you knew, If u have them, They will be good ambassador for u and for your business.
b. Website: Now it has became a routine to check a company’s profile on the web If some of customer has PC, smartphone,Tablets. you need to create the website and make sure that it is presented in best way, Website may not be in your main communication tool but u will soon need it.You could start with a small website with 10-15 pages with business card and enlarge on it, u only need to buy a domain name.You need to visit other companies web to see if they offer their product online store? Or do they simply provide information only? Do they have price list, what are they emphasising on their site?, what do they say about themselves? And then draw a conclusion.
Make a content for the website which is similar to make a business plan, Creating your company’s website is a good point when developing your new business. Know that many people have the possibility to look at it forces you to focus hard on what you want to tell the public about your” new born child ” your company
c. Advertising and signposting: Many starting business are poor so it become normally expensive for it to make advertisement,An advertisement can be put in newspaper,a telephone book or some official website of the city or the town just to show them see what you have for them and what about ur company
Signposting
d. Presentation folders: Before the development of the internet people used to use folders to present many product, your business can save a lot of money using ” Further or more information on the website” if your website where old & new information stored there will never be any obsolete information in circulation.
Some companies depending on the line of trade- must produce four coloured presentation folders, if not the company will not be recognised as professional trade partner.
e. Radio and TV commercials: The powerful tool to promote your business is TV,Radio depending on the product
For example if you buy airtime on tv u will reach many people at one time.the viewers will understand\ and look at ur product
If you have a product meant for the public in the local area their might be a local area to approach and help u in promoting your business on cheap amount than on TV

f. Public relation: You can do the best marketing presentation in newspaper,magazine,radio and Tv, The best article makes your company very trustworthy because journalists has written information about u & product/services through the interview, u need to deliver special point that will interest the readers and attract them.
As a business owner you should always consider how u can promote your business, the more you promote,the more known it will become known to customers who will buy your product/services.Reception is the way of telling the world that u are there and that you have started a new life as businessman You should make a small event at new premises or make it into a big bang at the local stadium.It can depend on u as a person and in what lines of trade u are in.
Using good packaging materials and service given after sales like transport parking, attending trade show,renovation of premises/repainting.